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Clinical formulations with integrity

The Ordinary puts the science into skincare. Created to celebrate truth, veracity, and reliability, the beauty company is focused on advanced functional beauty while honestly communicating its products to its consumers.

The end goal? Bringing to market effective, well-known technologies at reasonable prices. Its clinical formulations might sound a little complicated, but it’s pretty simple really – great products equal great skin.

As part of DECIEM’s brands, The Ordinary is also free of Parabens, Sulphates, Mineral Oil, Methylchloroisothiazolinone, Methylisothiazolinone, Animal Oils, Benzalkonium Chloride, Coal Tar Dyes, Formaldehyde, Mercury, and Oxybenzone and does not test on animals.

All you need is to try out one of their bestselling products, extremely affordable and effective skincare products and you’ll realize what makes The Ordinary, extraordinary. is not affiliated, associated, authorised, endorsed by, or in any way officially connected with DECIEM, or any of its subsidiaries or its affiliates. The official The Ordinary website can be found at The names DECIEM and The Ordinary as well as related names, marks, emblems and images are registered trademarks of their respective owners.